career-intelligence.com - Book Review: Make a Name for Yourself


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Spotlight

Building Brand You

Do you think of yourself as a brand? As a living, breathing commodity that you are trying to sell? If you answered no, maybe it's time to change your thinking. Maybe it's time to develop Brand You. That's the premise behind Robin Fisher Roffer's new book Make a Name for Yourself.

As you know, I read lots of career-related books. I try to pass along the best ones through this column. Well, Make a Name for Yourself has fast become one of my favorites. Roffer uses easily recognizable examples like Oprah and Madonna to explain the concept of having a personal brand. She then takes you step by

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step through the process of developing and marketing your own brand.

In Make a Name for Yourself, Roffer covers everything from defining your dreams to packaging your brand to coming up with a strategy for success. Each chapter is designed to cover one step. But, Roffer goes beyond the basics. The chapter on packaging your brand, for example, talks about more than clothes and personal style. It also touches on business cards, resumes, websites and other promotional tools.

Part teacher, part cheerleader, Roffer encourages us to discover who we are and be true to that self. She educates and inspires with examples from real women's lives, hers and others. Whether you're a corporate animal or flying on your own, Make a Name for Yourself can help you get where you want to go.

If you're in the market for an entertaining and informative summer read, pick up a copy of Make a Name for Yourself. Take this book along on vacation and you may come back ready to conquer the world.

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