|
As you probably know, there are lots of books on generating media interest. Most cover basics like writing press releases and developing relationships with the press. Harrow takes the time to go deeper. Getting into topics like discovering your publicity style and understanding what may be holding you back.
Written in a warm, conversational style, Sell Yourself Without Selling Your Soul takes the mystery out of public relations. Harrow takes you through every aspect of the PR process including:
- Creating a powerful media kit
- Developing a marketing plan that's right for you
- Writing and sending press releases
- Getting booked on local and national talk shows (like Oprah)
- Gaining visibility through public speaking
- Preparing for print, radio and television interviews
Sell Yourself Without Selling Your Soul is one of the most helpful marketing and publicity books I've read. A thirteen-year veteran of the public relations business, Harrow helps you define your goals and guides you every step of the way. What more can you ask for?
|