10 Tips to Improve Your Chances

By Carole Martin

There is more competition in the job market than there was a few years ago, so it pays to get out there. Attending a job fair beats sitting at home waiting for the phone to ring. If nothing else, it's a place to schmooze and find out what's happening. Your approach to the fair may make a huge difference in whether you achieve satisfactory results.

Joe received his layoff notice on a Friday. After a week at home, he knew he had to get out and make some contacts. He found and landed his last job at a job fair, and soon discovered on the Internet there was a tech fair in his area the following week.

Armed with several copies of his resume, Joe set out with an air of confidence. His confidence got a blow when he arrived at the site and saw the long line of people waiting to get in. This was going to be a very different experience than his last job search. As he walked down the line, he met friends and former coworkers. He tried to find out what was going on inside and how to deal with it. Some of his friends were veterans of the system and were glad to share some survival tips with him. Here are 10 of those tips: Read More

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How to use Social Media for Marketing

By Barbara Bartlein

Social networking through Facebook, Twitter, Bebo, LinkedIn, and other sites has exploded and many companies are wondering whether it should be a part of the marketing plan. The answer is “yes” but with some caution. You can spend an enormous amount of time and effort without a lot of return unless you approach social networking with a carefully planned strategic approach. Some points for consideration:

• What outcomes are you looking for?
• What type of people (contacts) do you want to connect with?
• Who in the company should be the “voice” for networking?
• What types of things should be shared via social media?

All the networking sites work in a similar fashion. Users create a profile page and then declare that other users are their “friends” and link from their profile page. Some allow “group” pages for affinity groups, sharing media, or even custom applications that tap into the social network data. You are able to post pictures to your profile and share personal information including “what you are doing right now.” Read more

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How to look your best for less

By Scarlett De Bease

I love what the recession is doing for fashion!

Okay, I realize that this must sound crazy, but it’s true.

It has always bothered me that so many of the fashion layouts in the magazines, or that the “must have” items costing hundreds (or even more) of dollars make it either impossible or ridiculous to buy the items that the designers or magazine editors are telling you are essential for you in which to look good or to be in style. Read More

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Carole Martin is a coach with over 18 years in Human Resources Management. She is an acknowledged expert in the use of behavioral interviewing techniques.

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Style expert Bridgette Raes is the author of Style Rx: Dressing the Body You Have to Create the Body You Want and the president of the NYC based style consulting company for women, Bridgette Raes Style Group.

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Annemarie Cross is a multi-award winning, triple certified Professional Resume Writer, Career Management Specialist, Speaker, and Author of 10 key steps to Ace that Interview!

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Annette Richmond, MA, is founder and editor of career-intelligence.com and The Career Intelligencer. She is author of several publications, ebooks and interactive workbooks on career management.

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