How to build on your natural strengths

By Catherine Kaputa

Ever since a certain assertive female decided she wanted to eat from a certain forbidden tree, influential women have been loved, hated, glorified, vilified, and misunderstood.

Our modern time is no different.

Yes, we've come a long way from the fifties and early sixties, when career women were viewed as a lesser version of men, and urged to pursue service-oriented "pink jobs," such as nursing and teaching. However, today our ranks in the corporate workforce still thin out above midlevel. Today, women comprise less than 3 percent of senior executives in Fortune 500 companies. So, whether we are boomers, Generation X, or Gen Y, we're still not where we want to be. Read More

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Understanding Search Marketing is the first step in driving traffic to your business’ web site

By Eric Richmond

Congratulations. After months of blood, sweat and tears, your new company, Jane’s Designer Clothing, has launched its new web site. Naturally, you’re excited to see what happens when someone tries to search for your company, so you launch your favorite search engine, type “Jane’s Designer Clothing” into the query box and hit the Search button. Within seconds, the search engine has sifted through millions of web pages and given you a list of web sites that it thinks you’ll be interested to know about.

But wait. Your site isn’t listed in the top 10 results. It’s not even in the top 50 results. In fact, the list of web sites isn’t exactly what you were expecting to see at all. OK, some of them should be there, but what’s with those ads on the right hand side? The ones that say Designer Clothing at Zappos, Saks Fifth Avenue and Nordstrom: Official Site. How did they get in there?

The answer is simple. Someone paid to put those ads in your search results. Read more

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How to make yourself stand out in a crowd of candidates

By Carole Martin

If you have been reading articles or listening to news reports about the job market, you are aware that you are in a tough job market and that you will have to do something to make yourself stand out from the rest of the crowd.

You realize that you are competing against the odds. The question is, “How can you make yourself stand out when there are so many other candidates looking at the same job?”

The answer is to “BRAND YOURSELF.”

What this means is you have to discover WHAT MAKES YOU UNIQUE. Read More

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Interview Expert

Professional Image Expert

Carole Martin is a coach with over 18 years in Human Resources Management. She is an acknowledged expert in the use of behavioral interviewing techniques.

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Style expert Bridgette Raes is the author of Style Rx: Dressing the Body You Have to Create the Body You Want and the president of the NYC based style consulting company for women, Bridgette Raes Style Group.

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Annemarie Cross is a multi-award winning, triple certified Professional Resume Writer, Career Management Specialist, Speaker, and Author of 10 key steps to Ace that Interview!

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Annette Richmond, MA, is founder and editor of career-intelligence.com and The Career Intelligencer. She is author of several publications, ebooks and interactive workbooks on career management.

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